Michelle Fletcher

Marketing and Storytelling Lead

Michelle specialises in visual design and creative storytelling, with a background spanning design, marketing and photography. She helps the Miova team translate systems thinking into engaging, relevant outputs that connect with different audiences, places and contexts.

About Michelle

Michelle has over 20 years’ experience in visual design and communications, working across both the public and private sectors. Most recently, she worked with one of Sport England’s original Place Partners, helping to capture, translate and share learning that enabled wider understanding of place-based approaches to tackling physical activity inequalities.

Michelle brings complex ideas to life through thoughtful visual communication, creating design that supports learning, collaboration and action. Her work brings clarity, creativity and consistency to Miova’s projects, helping people understand systems, connect ideas and engage with change in meaningful ways.

Experience

2023 - 2026

Digital Content and Communication Lead, Together an Active Future

2020 - 2023

Marketing Manager, Rossendale Leisure Trust

2010 - 2020

Graphic Design Studio Manager, Media Village